What is International PR

International public relations is any PR that spans across multiple cultures and countries. An organisation that has publics in many different countries needs to keep international audiences in mind when considering PR campaigns and marketing. Every country has its own media landscape, its own rules and its own set of laws. Campaigns which are designed to be delivered to an international audience require contemplation of cultural standards, norms and legislation in different countries.

Why International PR is so Important

Knowledge of national PR is no longer adequate, particularly in a company or organisation that reaches a worldwide audience. Even a knowledge of global PR may not suffice; global PR meaning launching campaign and branding that suits every culture and nationality. International PR, on the other hand, is tailoring branding for every market. Even the requirements and acceptable practices within the same country can differ, and so effective PR takes all of these different markets into consideration and varies its branding and campaigns in order to suit its different publics.

There are so many aspects to consider, from traditions, cultures, ethics, laws, languages, norms and even time-zones, and the efficacy of a brand’s PR efforts can be completely pointless if all of these aspects are not carefully thought-out.

International PR serves as its own skillset, or as an extension to a current knowledge of public relations. Engaging with international media and tailoring campaigns for different global markets can be a time-consuming process, and mistakes or oversights can be expensive, so it needs to be done correctly to make it worth the input. The internet has increased the importance of International PR, the landscape has changed dramatically in the last 20 years and securing online coverage through well optimised blogs and refined websites and social media is crucial. A strong online presence is an excellent way to reach international markets, but first, there must be a clear message to be delivered to a well-researched target market.

“Having a strong sense of the publics in international markets is crucial in ensuring you’ve got your messaging right. International PR is a key aspect of good PR practice, and an International PR course would be an invaluable addition to an existing PR knowledge, or a great place to start in the PR world”

The Global Institute for Public Relations International PR Diploma

At the Global Institute for Public Relations, we’ve introduced our International Public Relations Diploma to keep in line with current trends and advancements in the industry. The IPRA endorsed course will provide students with invaluable knowledge on tackling the international market, giving students an international edge in their pursuit of a career in PR as graduates. Philip Sheppard of the International Public Relations Association (IPRA) agrees that “Having a strong sense of the publics in international markets is crucial in ensuring you’ve got your messaging right. International PR is a key aspect of good PR practice, and an International PR course would be an invaluable addition to an existing PR knowledge, or a great place to start in the PR world”