Are you a wiz at maximising social media tools?

Can you flash up an info-graphic or shoot a quick piece of footage on the fly? Brilliant. But can you say how it has an impact on your business? Can you track engagement and sales? If not – one of your colleagues (who is possibly less skilled) may get that promotion before you… You need to know how to work with social media tools, but you also need to know why you are doing it.

“Our social media people look after that.” – Really? You’re working in business or public relations and you create all of these incredible campaigns which include social media but you don’t actually have someone in-house who does that. Advertising or MarCom Agencies handle all your Ads. Wow – you are definitely in danger of becoming a dinosaur business. The age of dealing with multiple companies to handle one campaign are long gone…

In this day and age,  social media tools are a huge part of business’ marketing strategies. Many of these businesses put lots of money into their marketing. This means they want lots of results so even if you’re really good with getting the information out there on social media, you have to know what it is – or isn’t. This helps your business to know what will work next time and stay one step ahead of your competition. Also, it works whether in the office or on a job search. That is why you should invest this time to learn how social media works. After your first campaign or trial, you have the skills and experience to help in the future, which means you don’t have to start from scratch the next time you launch a product, build a campaign or need to promote your business.

Having the skills to run your own social media puts you in control. You decide what ads, promotions, and information go out when, on what platforms, and to what customers and clients. You design everything yourself, with the information you want, based on what you know is best for your business and your clientele. After all, who knows your business better than you?

You have the skills but once your content is posted it’s someone else’s job, you say? You’d be surprised how easy it can be to learn how social media tools are helping your business – or not. With our online Social Media Marketing course, you learn how to build and maintain social media profiles for your business across any platforms you may need. You could market your product on LinkedIn for business clients, Instagram for a younger crowd, or YouTube to truly show your services and products to your boss and how to build on what you have to gain real results for your business.

Think you don’t have the time? We spread our course out over 20 weeks. Also, we offer the option of taking up to a year to complete them. This will enable you not give up more time than you need to in order to gain the skills that can help your business thrive. Plus, 20 weeks now is an investment in the future of your business. Therefore, you only have to put on your social media manager hat the next time you need it (or maybe never have to take it off). It will save you the grief of hiring an agency to do it for you time and again.

You will work with a professional tutor who has experience and passion for the industry. They will show you what works best for your situation and environment. Also, they will equip you with plenty of skills to work with in the future. These will include blog writing, visuals creation, working with podcasts, and using videos to grow your business.

A new online Social Media Marketing course begins every four weeks. It is engaging and great for anyone in a large or small business. Once you have the skills to handle social media for business and know how and why it reaches customers, you’ll have both real-world business skills and a killer Snapchat story.

What are you waiting for??