Definition. Resources. Activities. Project selection. Role of Event Manager.
Conducting research. Viability. Recce. Capacities. Promotion. Costs. Timescale. Contracts.
Preparing a proposal. Swot analysis. Target audience. Strategy. Estimating attendance. Advertising and promotion. Budget. Special circumstances.
Prevention. Preparation. Provision. Publicity. Crisis Management plan.
Sponsorship. Charity. Patronage. Objectives. Positioning. Awareness. Target market. Budget.
Venue. Guests. Invitations. Food & drink. Guest of honour. Speeches. Media coverage.
Advertising. Merchandising. Give Aways. Competitions. Promotional offers.
Media interviews. Photo-calls. Press releases.
Flyers. Posters. Billboards. Invitations. Websites. Ezines. Blogs. Tweets.
Celebrity endorsement. Political visits. Personal image. Security.
Recruitment. Roles. Delegation. Training. Employment law. Health & safety. Insurance. Licences & permissions.
Why blog? Planning. Platforms. Promotion. Research. Vlogging. Photo blogging.
Creating visual images. Flickr. Instagram. YouTube. Vimeo. Periscope.
Budget. Timescale. Return on investment. Media coverage. Attendance. Structured feedback.
Based on a given brief, you are asked to draw all of your event management skills together and present a professional, creative, costed proposal.
What is PR? Propaganda. Publicity. PR practitioners. Opinions & Attitudes. Images.
Writing a release. Hard and soft news. Understanding media practice. Press release format. Choice of words. Distribution. Presentation.
PR role in exhibitions. Staff. Catalogues. Press offices. VIPs. Media. Evaluation
Sponsorship. Charity. Patronage. Objectives. Positioning. Awareness. Target market. Budget.
Working with photographers. Telling a story. Editors’ needs. Captioning.
Venue. Guests. Invitations. Food & drink. Guest of honour. Speeches. Media coverage.
Readers. Title. Frequency. Distribution. Contributors. Response mechanism.
Corporate image. Multiple images. Multiple publics. Creating corporate identity. Corporate ID schemes.
Prevention. Preparation. Provision. Publicity. Crisis Management plan.
Skills. Crisis file. Photo library. Pro-active and re-active responsibilities.
Social media marketing. Assessment. Research. Planning. Action.
Facebook pages. Creating campaigns. Using photos and video. Twitter campaigns. LinkedIn connections and groups.
Blogging. Planning. Promotion. Research. Vlogs. Photoblogs. Working with bloggers.
Creating visual images. Flickr. Instagram. YouTube. Vimeo. Periscope.
Select an area (e.g. sport, politics, fashion) that you are interested in. Research and analyse the coverage from a PR perspective (dissertation). Write a blog about your findings (for publication).
An overview of journalism. An introduction to what it is all about, What skills do you need to be a good journalist?
How the courts work. Contempt of court. Libel. Defamation.
Essential grammar. Punctuation. Syntax. Verbosity. Monotony. Power of words.
News gathering. Sources. Writing a good story.
Writing. Editing. Distributing. Design. Production types. Typography.
What makes a good feature? Sources. Colour interview. Accuracy. Balance. Completeness.
Correspondents. Freelance journalists. Syndicates. Daily news conference.
Finding story ideas. Receiving press releases. Developing a contacts book. Researching story ideas. Finding a newspaper to publish your work.
Setting up the interview. Types of interviews. Structuring questions. Hostile interviewees. Listening skills.
Atmosphere. Emotion. Presence. Visuals. Individual perspective.
Why blog? Planning. Platforms. Promotion. Research. Vlogging. Photo blogging.
Creating audio. Recording with a smartphone. Writing ‘scripts & clips’. Shooting and editing video footage on your smartphone.
Preparation. Interview research. Questions. Reaction interviews. Explaining detail. Language skills.
Social media and journalism. Key elements of social media strategy.
Select an area (e.g. sport, politics, fashion) that you are interested in. Research and analyse the coverage (dissertation). Write a blog about your findings (for publication).
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Multimedia Journalism
€885.00
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