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Home / Uncategorized / Multimedia Journalism

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Multimedia Journalism

€885.00

*Contact us for details of our payment plan.

What you’ll get when you enroll for this course:

10 up-to-date text modules that will teach you the skills you need to start/ further your career. There’s an assignment at the end of each module to test your new abilities.
One-to-one tutoring for the entire duration of the course.
A student administrator officer at your disposal from Monday to Friday on business hours.
An internationally endorsed diploma practiced in 50 countries all over the world (On completion of the course).
Up to 1 year to complete the course.

Multimedia Journalism quantity

SKU: mobile_journalism Category: Uncategorized

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Event Management

Principles of Event Management

Definition. Resources. Activities. Project selection. Role of Event Manager.

Concept to Reality

Conducting research. Viability. Recce. Capacities. Promotion. Costs. Timescale. Contracts.

Proposals

Preparing a proposal. Swot analysis. Target audience. Strategy. Estimating attendance. Advertising and promotion. Budget. Special circumstances.

Crisis

Prevention. Preparation. Provision. Publicity. Crisis Management plan.

Sponsorship

Sponsorship. Charity. Patronage. Objectives. Positioning. Awareness. Target market. Budget.

Events

Venue. Guests. Invitations. Food & drink. Guest of honour. Speeches. Media coverage.

Marketing

Advertising. Merchandising. Give Aways. Competitions. Promotional offers.

Media

Media interviews. Photo-calls. Press releases.

Promotional Tools

Flyers. Posters. Billboards. Invitations. Websites. Ezines. Blogs. Tweets.

Specialisations

Celebrity endorsement. Political visits. Personal image. Security.

Staffing

Recruitment. Roles. Delegation. Training. Employment law. Health & safety. Insurance. Licences & permissions.

Bloggers

Why blog? Planning. Platforms. Promotion. Research. Vlogging. Photo blogging.

Content

Creating visual images. Flickr. Instagram. YouTube. Vimeo. Periscope.

Evaluation

Budget. Timescale. Return on investment. Media coverage. Attendance. Structured feedback.

Proposal

Based on a given brief, you are asked to draw all of your event management skills together and present a professional, creative, costed proposal.

Public Relations

Introduction

What is PR? Propaganda. Publicity. PR practitioners. Opinions & Attitudes. Images.

Press Release

Writing a release. Hard and soft news. Understanding media practice. Press release format. Choice of words. Distribution. Presentation.

Exhibitions

PR role in exhibitions. Staff. Catalogues. Press offices. VIPs. Media. Evaluation

Sponsorship

Sponsorship. Charity. Patronage. Objectives. Positioning. Awareness. Target market. Budget.

Photography

Working with photographers. Telling a story. Editors’ needs. Captioning.

Function

Venue. Guests. Invitations. Food & drink. Guest of honour. Speeches. Media coverage.

Ezines

Readers. Title. Frequency. Distribution. Contributors. Response mechanism.

Corporate identity

Corporate image. Multiple images. Multiple publics. Creating corporate identity. Corporate ID schemes.

Crisis PR

Prevention. Preparation. Provision. Publicity. Crisis Management plan.

Press Officer

Skills. Crisis file. Photo library. Pro-active and re-active responsibilities.

Social Media

Social media marketing. Assessment. Research. Planning. Action.

Communications

Facebook pages. Creating campaigns. Using photos and video. Twitter campaigns. LinkedIn connections and groups.

Bloggers

Blogging. Planning. Promotion. Research. Vlogs. Photoblogs. Working with bloggers.

Creating content

Creating visual images. Flickr. Instagram. YouTube. Vimeo. Periscope.

Dissertation

Select an area (e.g. sport, politics, fashion) that you are interested in. Research and analyse the coverage from a PR perspective (dissertation). Write a blog about your findings (for publication).

Print Journalism

Introduction

An overview of journalism. An introduction to what it is all about, What skills do you need to be a good journalist?

Law

How the courts work. Contempt of court. Libel. Defamation.

Language

Essential grammar. Punctuation. Syntax. Verbosity. Monotony. Power of words.

News Reporting

News gathering. Sources. Writing a good story.

Newsletters

Writing. Editing. Distributing. Design. Production types. Typography.

Feature writing

What makes a good feature? Sources. Colour interview. Accuracy. Balance. Completeness.

How the media works

Correspondents. Freelance journalists. Syndicates. Daily news conference.

News

Finding story ideas. Receiving press releases. Developing a contacts book. Researching story ideas. Finding a newspaper to publish your work.

Interviews

Setting up the interview. Types of interviews. Structuring questions. Hostile interviewees. Listening skills.

Colour writing

Atmosphere. Emotion. Presence. Visuals. Individual perspective.

Blogging

Why blog? Planning. Platforms. Promotion. Research. Vlogging. Photo blogging.

Audio and video

Creating audio. Recording with a smartphone. Writing ‘scripts & clips’. Shooting and editing video footage on your smartphone.

Reporting on Radio and TV

Preparation. Interview research. Questions. Reaction interviews. Explaining detail. Language skills.

Web

Social media and journalism. Key elements of social media strategy.

Dissertation

Select an area (e.g. sport, politics, fashion) that you are interested in. Research and analyse the coverage (dissertation). Write a blog about your findings (for publication).

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