Training Solutions for SMEs
The Irish Academy Of PR has developed a range of training opportunities focused on the needs of SMEs, start-ups and entrepreneurs.
Looking to learn all the skills you need to be successful as a business owner? Get in touch today for solutions that are tailored to your needs.
Our PR & Communications Training Solutions
The Irish Academy of Public Relations equips businesses and start ups with the skills and tools to manage their PR, marketing and social media marketing. With our help, you can learn how to maximise resources and boost your online presence with effective strategies and great content.
Our training programmes are developed to meet the needs of each group. Training is delivered by industry professionals who provide follow-up support and guidance. Simply contact us to discuss your needs.
What to expect from our SME training
The Irish Academy Of PR has extensive experience in developing and delivering training programmes to SMEs, start-ups and entrepreneurs. We have a deep understanding of the needs of SMEs and the challenges they face.
The IAPR, led by our founder Ellen Gunning, is built on years of professional and academic experience in the communications industry. Our training reflects communications changes and trends and all courses are delivered from the perspective of a PR professional. These sessions can be delivered online or in person and can additionally be supported by our extensive range of online self-study courses.
Training promotes self-development and time management skills that are a great benefit to your business. Ongoing guidance and feedback throughout the process means that your team will always be supported on their training journey.
Interested in hearing more about our training for SMEs and start-ups? We can design a training programme to meet your needs. Contact us now at info@irishacademy.com
Why do start-ups and SMEs need PR and communications training?
The ability to position your organisation, to build trust and credibility with your audience, to deliver your message to them through media, are all public relations and communication skills. Every entrepreneur or established business needs an understanding of public relations to communicate in today’s competitive environment.
Our corporate training will equip you with the skills and knowledge you need to compete, including:
- Developing an effective PR and marketing strategy
- Identifying and targeting your audience
- Using social media platforms to their full potential
- Creating engaging website content
- And much more…
Training we deliver
Content Creation Skills
Most SMEs and start-ups are creating their own content for their website and social media. However, it can be difficult to know the type of content that will appeal to your audience and how to successfully promote it to them. Our training will provide content creators with the skills to deliver media ready content that has real value to customers.
Marketing Strategy for SMEs
Effective marketing begins with a well-informed marketing strategy. A good marketing strategy defines clear, realistic and measurable marketing objectives for your business. Our training will guide you through the creation of an effective marketing strategy with clear objectives and measurable results.
Public Relations for SMEs
“If I was down to my last dollar, I would spend it on PR” – PR professionals love this Bill Gates quote, and they have reason to. No matter what size or how new your organisation is, a PR strategy is essential to define your brand and position yourself in the market. Raising your profile and building trust and credibility are the goals of public relations. We will deliver training in the key skills and tools to empower you to achieve these goals for your business.
Creating Your Brand
Branding is not about what or how. It is about the “why” that connects with people emotionally. It creates a message that communicates a belief in why you do what you do. If you can match your belief in what you do with the customer’s beliefs then you will create an enduring brand. Learn how to develop your brand identity to create loyalty and credibility with your customer.
Social Media Marketing
Most SMEs and start-ups are creating their own content for their website and social media. However, it can be difficult to know the type of content that will appeal to your audience and how to successfully promote it to them. Our training will provide content creators with the skills to deliver media ready content that has real value to customers.
A Global Training Partner
As an established player in the PR and consultancy business, we have partnered with some of the leading PR and communications educators and professional bodies across the globe.
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