Louise Clooney is a social media influencer. She started a blog back in 2014 and has started her own clothing line called CLOO. She has always had a love of fashion, growing up with two sisters and a mother who loves to knit. In an interview on Dublin City FM hosted by Ellen Gunning, Louise mentioned that when she started the blog she wasn’t expecting anything from it. Louise was also quite lucky as the number of people who were writing blogs wasn’t what it is now. Her timing was good, the market for blogs in 2014 was not as crowded as it is now. With the rise of blogs and podcasts the influencer market has become very saturated especially since the start of the pandemic. Louise found herself in high demand from companies seeking to promote their products.
Louise has worked with other brands before her current venture. She mentions that these companies now are very conscious of how the influencer is promoting their brand. Posts and or videos that are made for promotional purposes and must be submitted for approval in case the message is misunderstood by the audience. Louise also has accounts across a variety of social media platforms to keep her in touch with the audience as much as possible, with her own personal Instagram account having 215,000 followers.
When working with different brands, influencers have to be sure that the brands they are working with match their own values Over the last few years, there has been doubt about the validity of some company’s ethical claims. Many big brands have faced questions about how and where their products are made.
The Future for Cloo
For her clothing brand, Louise is open to the idea of working in the UK market however, she is cautious due to the Brexit regulations and customs checks that would be required for her product to reach the shelves. For an Irish business, getting a product in to the United Kingdom is a big deal. The potential increase in customers is huge and is very much a big win for anyone who tries to do it, let alone succeed. While Louise is excited about the opportunity to grow her brand, she is determined to maintain the quality and ethical values of her brand.
Cloo rejects Fast Fashion
A problem within the fashion industry over the last few years especially is fast fashion. Fast fashion is a type of fashion which is fast to make, fast to mass produce and fast to wear out. This means that fast fashion has a very harmful effect on the environment. With the consumer getting more and more conscious of global warming and the causes of it, Fast Fashion is most definitely an issue. Louise Clooney recognizes this and wants to make sure that her clothing brand is high quality and that is wearable for a long time. She is also hoping to introduce a large range of sizes for her consumers as she understands not everyone is the same. The sizes she plans on having are a UK size 6 to a UK size 20, making the brand accessible to everyone.
Given the accessibility and the ethical values of Cloo, Louise is sure to succeed in the market where consumers are becoming more conscious of the impact of their buying choices.