“Journalists don’t need social media skills.” Interesting! So what skills do they need? They must be able to write, record audio, shoot video footage, and (sometimes) upload to the web. So what do they not need exactly? The ability to record and package audio and video is a big part of social media. It’s all about “show me” nowadays. Journalists are still writing for traditional and online media, but look at the other skills they are now expected to have… If you don’t have those skills, do you really expect that people will continue to employ you in the next five or ten years? You are making yourself redundant and life is too short for that.

You can see the change around you. Stop fighting it and get with the programme! Figure out what it’s all about and upskill. You chose this business because you love it. You want to stay in it – so keep your skills current! Online learning on social media for yourself? – It’s a no-brainer. You want to be sure that you understand and can fully utilise social media skills. How do you do that? By getting  online training. Why online? Because the media landscape is changing rapidly.

In this day and age, businesses need to be able to handle their social media, advertising, and PR all in one place and with tangible results. To survive in this business nowadays, you need two skills: mobile journalism (the ability to shoot, edit and upload newsworthy visuals and audio) and social media marketing. Journalists’ jobs don’t stop at a print-ready article anymore.

What happens when you need new or different photos to go up online vs in print? Or stories have to be tailored to a different audience on a different platform? Sure, the “social media” people could do it but who will tell your story better than you? And once you find the intersection between social media and journalism, you have the skills and experience to help in the future, meaning not having to start from scratch the next time there’s a story to break or a campaign to build.

Furthermore, having social media skills as a journalist puts you in control. You decide what text, visuals, video and audio are used on each platform. You design everything yourself. After all, who knows the story better than you? But you don’t have the skills, you say? You’d be surprised how easy it can be to gain them. With our online Social Media Marketing course, you learn how to build and maintain social media profiles across multiple platforms. With our Mobile Journalism course, you will learn how to create media for those platforms. Both skills complement each other beautifully.

Think you don’t have the time? We spread our course across 20 weeks. Also, we also offer you the option to take up to a year to complete the course. This enables you up more of your valuable time than you need to in order to gain the skills that can help you in your professional life. Plus, 20 weeks now is an investment in your future. Therefore, you have only to recall what you’ve learned down the road. This saves you the grief of relying on someone else to promote your work.

In addition, you will work with a professional tutor who has experience and passion for the industry. They will show you what works best for your situation and environment. Also, they equip with plenty of skills to work with in the future. These include blog writing, visuals creation, working with podcasts, and using videos to grow your business.

A new online Social Media Marketing course begins every four weeks. It is loaded and is great for anyone in a large or small business. With the skills to handle social media for journalism and know how and why it reaches readers, you’ll have both current social media skills and an expanded audience.