Public Relations



Public Relations

   Online Course

Immerse yourself in the world of Public Relations and find your own path into a dynamic, fast-paced, varied and profitable communications career.

Through a series of 15 practical, interactive and up-to-date modules, you will learn all the tricks of the trade and you’ll be ready to handle any kind of communication on behalf of your future clients. For each module, you ‘ll be asked to complete one or more assignments. We will continually test the new skills you’ve developed.

Our diploma in Public Relations teaches you about communicating using social media. You’ll learn how to work with key influencers, bloggers, tweeters, instagrammers – people who hold sway over your client’s audience. You will also learn all the traditional skills: writing press releases, organising functions & press conferences, managing corporate image and handling crisis.

And you specialise at the end of the course, through your thesis. You decide what direction your Public Relations career will take. Your topic choice highlights your expertise in sport, entertainment, politics, IT… You choose the area – we will find the expert supervisor to help you.


What will you be studying?

Add a complete English Grammar course!

To master the art of communications, your writing skills must be superlative. You can’t afford to use bad punctuation, wrong conjunctions or rough clauses. In fact, you dream of your writing being flawless.

If you want to put your thoughts into a language, you must use the structure of the language. Our English Grammar course has been designed to provide Public Relations students with a reminder of the key rules of grammar. We want to enhance your grammar skills and make sure that you hold all the cards in your hand for a successful career.

For just €50 extra, we’ll send you a self-taught course made up of 11 modules. We’ll also provide you with answer sheets for each module, so that you’ll be able to correct the exercises on your own.

Combine our Public Relations course with English Grammar to get the most out of your learning experience!

English Grammar course available to add at the checkout page.

Jobs in Public Relations

Public Relations jobs are very varied. Our graduates work as consultants, media officers, account executives, fundraisers for charitable organisations, publicists, corporate services directors, public affairs managers and lobbyists for nongovernmental groups.

Salaries in Public Relations are high, and the industry is well established. The top 25 Public Relations companies are all global entities. Each of these companies has offices around the world, employs thousands of people and has a turnover more than $500 million annually. 

Why choose us?

Our course has been crafted using the best knowledge available, and enriched with real-life examples of Public Relations practices as well as advice and opinions from newspaper editors, social media experts, journalists, event managers, industry practitioners, TV presenters and radio journalists about their businesses.

Our tutors are all Public Relations professionals. The Academy is the only college in Ireland which is endorsed by IPRA, the International Public Relations Association. We are members of EADL, the European Association of Distance Learning which teaches more that 2.5 million students in Europe.

Our diploma is practised in 50 countries all over the world and taught in 6 different languages. Our 3 decades of experience is your guarantee. We will empower you.



What they say about Public Relations

  • When choosing a PR course last year, I was trying to find an institute that is offering a practical course and at the same time it is really covering the most important topics of public relations. Since I am always on the way, it was absolutely perfect for me to have the possibility to do the course online. The assignments related to every single topic were very interesting and useful, not only to get an insight into the different areas of Public Relations, but also to fully understand and have the chance to work on the details, just as in real life. The evaluation of the assignments were very clear and encouraging. If you are interested in learning, I definitely recommend to take the course!

    Adrienn Banhegni
    Public Relations Graduate

  • The PR degree from the Irish Academy of Public Relations combines practice with theory in ways that allow a graduate to tackle any real world promotional challenges. The ability to work with those involved in the Smoking Ban campaign, build projects for Enable Ireland and other organizations with international reach enables a graduate to hit the ground running, as it were. In my own case, I was able to take lessons in writing press release and strategic communication into rich curriculum activities that I can offer my students at the University of Cincinnati. The alumni network also provides opportunities for ongoing professional development and growth.

    Antoinette Larkin
    Public Relations Graduate

  • My job requires me to travel a lot so when it came to choosing a course, it had to be done online and in my time, so The Irish Academy was the perfect institute for me.

    The teachers were fast and efficient to replying to emails and were always there to help when needed.

    I wanted to learn more about Public Relations and the course that I did covered all of the important topics of PR. The modules and assignments were very clear and easy to understand. When it came to the evaluating of the assignment, the teachers were always very precise in their marking and encouraging. I would highly recommend this institute to everyone that is looking into it! 

    Dominique Beneli Lamon

    Public Relations Graduate

  • Very interesting course, that covers every aspects of PR and gives a great understanding of the job. The feedback from the tutor was really constructive. Highly recommended!.

    Lise Deuss Centanin
    Public Relations Graduate

  • Signing in Irish Academy has been one of the best decisions I have made. I really enjoyed the Public Relations course. The Diploma gave me an excellent grounding in PR theory. I hope that it will help me to take the next steps in my professional career.

    Stavroula Barbageorgopoulou
    Public Relations Graduate

  • I am fortunate to be a graduate of the Irish Academy of Public Relations having earned my Diploma at UCC in 1998. I can categorically say over the last 21 years this course has been invaluable in every area of my career journey. Having recently spread my wings and launched the Just for Men brand with my two business partners once again the Public Relations training has been instrumental to the growth of our brand. While the medium of information may have to be adjusted to meet current market digital media demands; it is at the very core of the course that the ability to read, adjust and respond to the needs of our target audience was learned, it is this foundation that has stood the test of time. Ellen Gunning is and has been a positive influence over the spanning years, a force to be reckoned with, and, a genuinely nice woman I am proud to be associated with! I greatly admire Ellen, a dynamic lady who walks the walk!

    Anne Marie McIlwraith
    Public Relations Graduate

  • I really enjoyed the Public Relations Course. It was very beneficial and it gave me the opportunity to expand my knowledge about communication, to make precise plans and to put them into action. Furthermore, the tutorship was effective, the assignments were well structured and overall, it was a unique learning experience. I would happily recommend it to anyone who wants to improve their communication skills.

    Vasileios Palaiologos
    Public Relations Graduate

Next Start Date

Thu, 10 Dec 2020

Duration: We send you a text module every week, which is enhanced with specially created audio and video files. You’ll be able to complete your course in 14 weeks. You will then have extra time to write your final dissertation. We know life can be busy and it’s easy to fall behind, so we give you up to 1 year to complete the course. During this time, you will have full access to our resources, as well as dedicated support from the student liaison officer and your own personal tutor.

Fee: €795

Free Consultation with the Director

When you enroll for a professional course, you are investing a significant amount of money in yourself and in your future.  It’s a big decision, you need to take your time. Most of all, it’s important that you know exactly where you want to go with this qualification. We have been teaching online courses for 2 decades. We have graduates all over the world. Many of them are in their dream jobs, traveling the world and loving the PR lifestyle. If you have any doubts about a career in PR, our director will speak with you about your background, your interests, your goals, and whether or not this course is the right one for you.

Talk to us


Harbour View
7 – 9 Clarence Street
Dun Laoghaire
County Dublin

+(353) 01 2780802
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