Course Options

Public
Relations

What is PR? Well, one of the oldest public relations definitions states that: Public Relations is the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics.

 

Print
Journalism

Journalism is one of the oldest careers known to man. When you think of journalism jobs they are very diverse. You might be working in sports journalism or reporting on the business environment.

 

 

Event
Management

Are you a good organizer? Do you enjoy planning? Do you pay attention to the little details that make all the difference? Are you always on the lookout for new ideas? If so – then perhaps you should consider a career in Events Management.

 

Radio
Presenter

This training to interview people in studio, read the news and conduct vox-pops is done in a real radio station by broadcast journalists.

TV
Presenter

Professional TV presenting  is about knowing what to wear, where to stand, how to follow the producers instructions, read from autocue and interview people while making it look effortlessly easy.

Radio
Journalism

Radio reporters need to combine the ability to craft a story with the added skills of presenting their report in audio form, recording it, adding interview pieces and background sounds,  packaging it and selling it to radio stations.

 

New Media
Journalism

In the fast-paced world of modern journalism, you need to enhance your writing skills with new media expertise including videography know-how, audio ability and photographic competence.

 

 

Social
Media

Social Media Marketing is a vital part of the communications industry. We have included social media marketing modules in all of our online Public Relations, Event Management and Journalism courses to keep you fully up to date with best industry practice.

Summer
Media Camp

If you are a teenager and you are interested in testing out a media career, look no further. A week-long opportunity to experience the worlds of Event Management, Radio, Television, PR and Journalism.

Transition
Year Course

A resource-rich teaching pack which brings Irish media to life, concluding with a day in front of the microphones,  in a radio studio, for the students.

Our Courses 

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Students 

50

countries

9

courses

6

languages 

 

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A message from our Director

I formed the Irish Academy of Public Relations in 1992. My background is in communications – I’ve worked in public relations, event management, and journalism since the 1980s. I’ve presented my own show on radio – which is still running – and I’ve been interviewed and had clients interviewed on television.

Why am I telling you this? Because communications is my passion. I’m utterly addicted to this business. I find it fascinating, exciting, exhilarating and exhausting. It’s hard work and good fun. It is never, ever boring. You’re constantly meeting new people, facing new challenges, reacting to new situations.

When I formed the Academy I wanted to give our students a big advantage over other colleges. So, our online courses are tutored by industry professionals. Your tutor is someone who works in the business, is passionate about it and shares their passion and experience with you.

I know all of the tutors personally. I’ve worked with them. I’ve taught some of them. I’ve learned from all of them.

You are entering one of the most exciting industries in the world. You will learn something new every single day and you will reap the financial rewards.

When you complete one of our courses you are a graduate of the Academy. Our motto is  –   once a graduate, always a graduate. So, whether you did a course with us 20 years ago and we can help you now, or you are doing a course with us at the moment and we can help your career in the future – don’t hesitate to contact us. That’s what we’re here for. 

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