Academy Blog
Microsoft Irelands Small and Medium Business Blog
Our director, Ellen Gunning, was invited by Microsoft to create a monthly guest blog from January to December 2017. Each month, she gave an insight into a different area of promotion which is relevant to SME businesses. Each blog is packed with practical hints and tips that small and medium sized enterprises can apply. All […]
The World of Advertising
What is advertising? In the world of advertising, someone may think that all it takes is a catchy phrase to get someone’s attention. However, the real art of advertising is not how many people see it, but if they like what they see. Meaning a consumer sees an ad and will think of the product […]
Social Media in Science Promotions
Wouldn’t it be grand to have your own creative, digital space? An opportunity to showcase your latest scientific findings, without peer-review rejection? While the answer is usually Yes!, scientists and researchers are reluctant to use the wide range of online tools to discuss their science. Places of social media platforms like blogs, personalized websites, Facebook/Twitter/LinkedIn […]
Ellen Gunning Opens Up About Charity
How and when did you first discover the charity world? From a young age, I was in contact with this world through my father who was involved in community work. He was a volunteer for the local society of St. Vincent de Paul. Besides, my mother was also a committed charity worker. Therefore, my siblings […]
Legal constraints on Journalism
Note: Dail Eireann is the lower house of the Irish parliament. Mary Lou McDonald is an elected TD (Teachta Dala, member of parliament). Did you follow the debate a few years ago about parliamentary privilege? It involved Mary Lou McDonald TD. At the time she was deputy-leader of Sinn Fein. She is now the […]
Help! – Event Management for charity
Help! – Not a day goes by without you seeing someone in a fluorescent tabard emblazoned with the logo of a charity. They stand outside shops collecting money, selling key rings, pin-badges or other trinkets. While it can sometimes be a nuisance, have you ever wondered what goes into putting together such a campaign? That is […]
Social Media Tools for Marketing
Are you a wiz at maximising social media tools? Can you flash up an info-graphic or shoot a quick piece of footage on the fly? Brilliant. But can you say how it has an impact on your business? Can you track engagement and sales? If not – one of your colleagues (who is possibly less […]
Don’t Be Afraid To Fail
Most of us have been watching keenly as the UEFA football teams have prepared, won, fought, lost and entertained us as they tried to become UEFA Champions for 2016. I’ve heard so many people, (who do not even like football), excitedly share their favourite reasons why various teams have inspired them so much. One such […]
Ellen Gunning opened up to Sarah Dascotte about her passion for charities
How and when did you first discover the charities’ world? From a young age, I was in contact with this world through my father who was involved in community work, since he was a volunteer for the local society of St. Vincent de Paul. Besides, my mother was also a committed charity worker, so my […]
Social Media As A Promotional Tool For Science
Wouldn’t it be grand to have your own creative, digital space? An opportunity to showcase your latest scientific findings, without peer-review rejection? While the answer is intuitively Yes! scientists and researchers are reluctant to use the wide array of digital promotional tools to discuss their science. (Those promotional tools are social media platforms, i.e., blogs, […]