Diploma In Public Relations

Public Relations

Online Course

What is PR? Well, one of the oldest public relations definitions states that: Public Relations is the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its public.

Immerse yourself in the world of Public Relations and find your own path into a dynamic, fast-paced, varied and profitable communications career.

Through a series of 15 practical, interactive and up-to-date modules, you will learn all the tricks of the trade and you’ll be ready to handle any kind of communication on behalf of your future clients. For each module, you ‘ll be asked to complete one or more assignments. We will continually test the new skills you’ve developed.

Our diploma in Public Relations teaches you about communicating using social media. You’ll learn how to work with key influencers, bloggers, tweeters, instagrammers – people who hold sway over your client’s audience. You will also learn all the traditional skills: writing press releases, organising functions & press conferences, managing corporate image and handling crisis.

And you specialise at the end of the course, through your thesis. You decide what direction your Public Relations career will take. Your topic choice highlights your expertise in sport, entertainment, politics, IT… You choose the area – we will find the expert supervisor to help you.

Our Tutors

Brenda Murphy is a lecturer at the Department of Media Communications in Cork Institute of Technology (CIT). She teaches on a number of different courses including the Master’s in Public Relations and New Media, the Higher Diploma in Public Relations and the MA in Journalism and New Media.  A former journalist and subeditor, Brenda has a keen eye for detail, a strong news sense and a media insider’s view, having worked in the Sunday World, the Irish Examiner, and the Galway Independent.  

Topics

What will you be studying?

Understanding PR
Clever use of Social Media
Marketing Strategies
Press Releases
Exhibitions

Crisis PR
Creating Ezines
Organising Functions
Corporate Identity
Press Officer

Negotiating Sponsorship
Storytelling Photography
Working with Bloggers
Content Creation
Dissertation

Next Start Date

15th May 2023

Duration: We send you a text module every week, which is enhanced with specially created audio and video files. You’ll be able to complete your course in 14 weeks. You will then have extra time to write your final dissertation. We know life can be busy and it’s easy to fall behind, so we give you up to 1 year to complete the course. During this time, you will have full access to our resources, as well as dedicated support from the student liaison officer and your own personal tutor.

Fee: €855

Testimonials

What they say about Public Relations

I thoroughly enjoyed the Public Relations course provided by the Irish Academy of Public Relations. The course covered all aspects of Public Relations and created a solid foundation for building my career and developing practical communication skills.

Clíodhna Owens
Public Relations Graduate (IAPR)

I found the Irish Academy of Public Relations course thoroughly fulfilling and highly engaging. Even for beginners such as myself, who had little background knowledge in Public Relations, this course covered all aspects that allowed me to gain the solid foundations to effective communication and an opportunity to explore the horizons of PR with its valuable course content and well-structured programme. Undoubtedly, this Diploma has everything to offer including a team of engaging tutors who continually offer motivation, support, and effective feedback. If you are interested in learning Public Relations and communications, then I would highly recommend this course to you.

Ellen O’Hora
Public Relations Graduate (IAPR)

While the medium of information may have to be adjusted to meet current market digital media demands; it is at the very core of the course that the ability to read, adjust and respond to the needs of your target audience was learned, it is this foundation that has stood the test of time.

Anne Marie McIlwraith
Public Relations Graduate (IAPR)

I really enjoyed the Public Relations Course. It was very beneficial, and it gave me the opportunity to expand my knowledge about communication, to make precise plans and to put them into action. Furthermore, the tutorship was effective, the assignments were well structured and overall, it was a unique learning experience. I would happily recommend it to anyone who wants to improve their communication skills.

Vasileios Palaiologos
Public Relations Graduate (IAPR)

Jobs in Public Relations

Public Relations jobs are very varied. Our graduates work as consultants, media officers, account executives, fundraisers for charitable organisations, publicists, corporate services directors, public affairs managers and lobbyists for nongovernmental groups.

Salaries in Public Relations are high, and the industry is well established. The top 25 Public Relations companies are all global entities. Each of these companies has offices around the world, employs thousands of people and has a turnover of more than $500 million annually.

Why choose us?

Our course has been crafted using the best knowledge available and enriched with real-life examples of Public Relations practices as well as advice and opinions from newspaper editors, social media experts, journalists, event managers, industry practitioners, TV presenters and radio journalists about their businesses.

Our tutors are all Public Relations professionals. The Academy is the only college in Ireland which is endorsed by IPRA, the International Public Relations Association. We are members of EADL, the European Association of Distance Learning which teaches more that 2.5 million students in Europe and are proud members of the Global Institute for Public Relations.

Our diploma is practised in 50 countries all over the world and taught in 6 different languages. Our 3 decades of experience is your guarantee. We will empower you.

Add a complete English Grammar course!

To master the art of communications, your writing skills must be superlative. You can’t afford to use bad punctuation, wrong conjunctions or rough clauses. In fact, you dream of your writing being flawless.

If you want to put your thoughts into a language, you must use the structure of the language. Our English Grammar course has been designed to provide Public Relations students with a reminder of the key rules of grammar. We want to enhance your grammar skills and make sure that you hold all the cards in your hand for a successful career.

For just €50 extra, we’ll send you a self-taught course made up of 11 modules. We’ll also provide you with answer sheets for each module, so that you’ll be able to correct the exercises on your own.

Combine our Public Relations course with English Grammar to get the most out of your learning experience!

English Grammar course available to add at the checkout page.

Enroll Now

Free Consultation with the Director

The Irish Academy have over 30 years’ experience in PR and media training. If you have any queries about your study journey please contact us for advice on meeting your training and career needs. Our director Ellen Gunning will be happy to guide you in your choice of course.