“Once a graduate, always a graduate.”
The Irish Academy of Public Relations is a private college which focuses, exclusively, on teaching communications skills to a worldwide audience of students. The Academy was founded by our director, Ellen Gunning, in 1992.
Chief Executive Officer
Ellen Gunning, Chief Executive Officer, is a thought leader, author of the academic textbook (Public Relations, a Practical Approach, Macmillan Higher Education International, UK, 3rd edition, October 2018), and founder of the online training provider, The Irish Academy of Public Relations. An international conference speaker and lecturer, Ellen is globally networked through IPRA (past national president), PRII (conferred with a fellowship), EADL (central council member, 5 million online students), SERAS CSR Awards for Africa (board member), Dublin City FM (Former Chairman of the board of directors), and active membership of PRSA, NUJ, EAJ and the World Trade Centres. Ellen is a regular media commentator on Breakfast Television (Virgin Media 1).
Media Relations/Interview Skills
Christine O’Connor has worked in media all of her adult life. Initially in radio, and lately in television. She has been public relations officer for the South Bend Police Department and is currently Morning News Anchor at WNDU-TV.
Public Relations
Over 40 years’ experience in public relations industry both in-house and consultancy. Fellow of the Public Relations Institute of Ireland (PRII). Former President PRII and former Chairman of Public Relations Consultants Association Ireland. Worldwide President (2007-2009) IPREX, an international network of almost 70 public relations agencies. Specialties: Corporate counselling, crisis management, media relations, lecturer in PR and media , sponsorship management, corporate writing.
Video
Len Clark’s professional work includes consulting in emerging media technologies, sales development, and leadership training. He works with a number of global media organisations. Through his media consultancy, LTC Media, he also helps organisations and individuals to develop their storytelling skills. He tutors the multimedia journalism course at the Virginia Tech and is multimedia journalist with Notre Dame.
Photography
Marc O’Sullivan is a professional photographer working in Dublin for 30 years. He is the winner of over 10 PPAI (Press Photographer Association of Ireland) Awards. Marc is one of the most in-demand PR photographers in Ireland, whose work is regularly seen in newspapers and magazines. As a trainer, he brings a unique and creative perspective, matched with a knowledge of the type of images that can deliver a message and engage audiences.
Public Relations Tutor
Radio & Podcasting Tutor
Television Presenter Tutor
Radio & Multimedia Journalism Tutor
Radio & Multimedia Journalism Tutor
Print Journalism Tutor
Content Creation Tutor
Radio Journalism Tutor
News Reporting Tutor
Event Management Tutor
Print Journalism Tutor
PR & Event Management Tutor
Multimedia Journalism Tutor
Public Relations Tutor
Definition. Resources. Activities. Project selection. Role of Event Manager.
Conducting research. Viability. Recce. Capacities. Promotion. Costs. Timescale. Contracts.
Preparing a proposal. Swot analysis. Target audience. Strategy. Estimating attendance. Advertising and promotion. Budget. Special circumstances.
Prevention. Preparation. Provision. Publicity. Crisis Management plan.
Sponsorship. Charity. Patronage. Objectives. Positioning. Awareness. Target market. Budget.
Venue. Guests. Invitations. Food & drink. Guest of honour. Speeches. Media coverage.
Advertising. Merchandising. Give Aways. Competitions. Promotional offers.
Media interviews. Photo-calls. Press releases.
Flyers. Posters. Billboards. Invitations. Websites. Ezines. Blogs. Tweets.
Celebrity endorsement. Political visits. Personal image. Security.
Recruitment. Roles. Delegation. Training. Employment law. Health & safety. Insurance. Licences & permissions.
Why blog? Planning. Platforms. Promotion. Research. Vlogging. Photo blogging.
Creating visual images. Flickr. Instagram. YouTube. Vimeo. Periscope.
Budget. Timescale. Return on investment. Media coverage. Attendance. Structured feedback.
Based on a given brief, you are asked to draw all of your event management skills together and present a professional, creative, costed proposal.
What is PR? Propaganda. Publicity. PR practitioners. Opinions & Attitudes. Images.
Writing a release. Hard and soft news. Understanding media practice. Press release format. Choice of words. Distribution. Presentation.
PR role in exhibitions. Staff. Catalogues. Press offices. VIPs. Media. Evaluation
Sponsorship. Charity. Patronage. Objectives. Positioning. Awareness. Target market. Budget.
Working with photographers. Telling a story. Editors’ needs. Captioning.
Venue. Guests. Invitations. Food & drink. Guest of honour. Speeches. Media coverage.
Readers. Title. Frequency. Distribution. Contributors. Response mechanism.
Corporate image. Multiple images. Multiple publics. Creating corporate identity. Corporate ID schemes.
Prevention. Preparation. Provision. Publicity. Crisis Management plan.
Skills. Crisis file. Photo library. Pro-active and re-active responsibilities.
Social media marketing. Assessment. Research. Planning. Action.
Facebook pages. Creating campaigns. Using photos and video. Twitter campaigns. LinkedIn connections and groups.
Blogging. Planning. Promotion. Research. Vlogs. Photoblogs. Working with bloggers.
Creating visual images. Flickr. Instagram. YouTube. Vimeo. Periscope.
Select an area (e.g. sport, politics, fashion) that you are interested in. Research and analyse the coverage from a PR perspective (dissertation). Write a blog about your findings (for publication).
An overview of journalism. An introduction to what it is all about, What skills do you need to be a good journalist?
How the courts work. Contempt of court. Libel. Defamation.
Essential grammar. Punctuation. Syntax. Verbosity. Monotony. Power of words.
News gathering. Sources. Writing a good story.
Writing. Editing. Distributing. Design. Production types. Typography.
What makes a good feature? Sources. Colour interview. Accuracy. Balance. Completeness.
Correspondents. Freelance journalists. Syndicates. Daily news conference.
Finding story ideas. Receiving press releases. Developing a contacts book. Researching story ideas. Finding a newspaper to publish your work.
Setting up the interview. Types of interviews. Structuring questions. Hostile interviewees. Listening skills.
Atmosphere. Emotion. Presence. Visuals. Individual perspective.
Why blog? Planning. Platforms. Promotion. Research. Vlogging. Photo blogging.
Creating audio. Recording with a smartphone. Writing ‘scripts & clips’. Shooting and editing video footage on your smartphone.
Preparation. Interview research. Questions. Reaction interviews. Explaining detail. Language skills.
Social media and journalism. Key elements of social media strategy.
Select an area (e.g. sport, politics, fashion) that you are interested in. Research and analyse the coverage (dissertation). Write a blog about your findings (for publication).
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